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Evaluating Marketing Potential | Part II

Alanis Business Academy
165K subscribers
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7.4K views 5 years ago
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit www.lannacoffeeco.com and get free shipping on your online order. Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusines... In our last video, Evaluating Market Potential | Part II:    • Evaluating Market Potential | Part I   we used the total available market, total addressable market, and share of market concepts to think about the number of potential customers who have a need for our business. In this video, we're going to explore more specifically the process of developing a customer profile. The customer profile is an important tool that helps entrepreneurs and business executives clarify the exact customer they're attempting to pursue. Possessing a concrete understanding of our customers not only allows us to estimate the market potential for a business​ but also helps us to create better products as they're developed with a specific person in mind. ...more
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Evaluating Marketing Potential | Part II
142Likes
7,426Views
2019Sep 8
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit www.lannacoffeeco.com and get free shipping on your online order. Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusines... In our last video, Evaluating Market Potential | Part II:    • Evaluating Market Potential | Part I   we used the total available market, total addressable market, and share of market concepts to think about the number of potential customers who have a need for our business. In this video, we're going to explore more specifically the process of developing a customer profile. The customer profile is an important tool that helps entrepreneurs and business executives clarify the exact customer they're attempting to pursue. Possessing a concrete understanding of our customers not only allows us to estimate the market potential for a business​ but also helps us to create better products as they're developed with a specific person in mind.

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Alanis Business Academy

165K subscribers